DEJAYOU

Connecting Memory, Celebrating Milestones, and Creating Meaning through Stones and Scents

Connecting Memory, Celebrating Milestones, and Creating Meaning through Stones and Scents

Services

Visual Identity

Brand Strategy

Client

Brilliant Earth x Byredo

Location

Hall des Lumières - New York

Year

2025

Credits

2025 Fashion Institute of Technology Graduate Thesis Project

Info

DEJAYOU invites you to define your own rituals of celebration. Inspired by Andy Warhols idea that scent is the most transporting sense and the concept of "controlled déjà vu," this exhibition reimagines diamonds and fragrances as your personal time capsule transporting you back to the moments that made you.

Here, diamonds and scents are not about tradition but about memory, individuality, belonging, and pride. They become your "controlled déjà vu": proof that you are made of moments worth celebrating.