DEJAYOU
Services
Visual Identity
Brand Strategy
Client
Brilliant Earth x Byredo
Location
Hall des Lumières - New York
Year
2025
Credits
2025 Fashion Institute of Technology Graduate Thesis Project
Info
DEJAYOU invites you to define your own rituals of celebration. Inspired by Andy Warhol’s idea that scent is the most transporting sense and the concept of "controlled déjà vu," this exhibition reimagines diamonds and fragrances as your personal time capsule transporting you back to the moments that made you.
Here, diamonds and scents are not about tradition but about memory, individuality, belonging, and pride. They become your "controlled déjà vu": proof that you are made of moments worth celebrating.






























